Nonprofit fundraising is a key factor for nonprofit success. Raise money and you'll fuel nonprofit growth. Fail to raise money and it may be the end of your nonprofit. Even though a nonprofit organisation's primary mission isn't profit-based, it still needs to acquire financial resources in order to survive. The way nonprofits earn income is through fundraising. However, fundraising isn't nearly as one-dimensional as it sounds. There are many avenues of fundraising that can potentially bring in the financial resources your organisation needs to accomplish its purpose. Your job is to narrow the list of choices down to the ones that are the most productive and the best fit for your organisation.